klaps

Analytics & measurement

See what’s holding growth back.

GTM and GA4 setup, customer and channel analysis, dashboards. From tracking implementation to the improvements your business needs.

Let’s talkExplore the scope
Plenty of data. Still hard to decide?
  • The reports disagree

    You want to understand the differences between ad, analytics and order reports.

  • Traffic grows. Conversions don’t.

    You need to know where purchases or enquiries stall, and what to fix first.

  • Customers buy once, then leave

    You want to understand new and returning customers, and what to do after the first purchase.

  • Too many competing priorities

    You need a clear order for work on ads, content, the website and CRM.

What should we measure?

Illustrative measurement plan
Illustrative purchase journey from views to cart and purchase, showing where customers pause
What should we measure?

Paid orders

Order ID, value, currency and refund rules

purchase
Order identifier
transaction_id
Payment value
value · currency
Recorded when
Payment completed

Submitted requests

Form starts, completions and traffic sources

generate_lead
Request
Accepted enquiry
Traffic source
source · medium
Recorded when
Server accepts request

Returning buyers

Time between the first and next purchase

Returning buyers
Data source
Completed orders
Customer group
New · returning
Comparison
First → next purchase

Related work

Customer actions, usable records.

Data-integration implementations connecting custom-order details and customer status.

All case studies

What clients say about working with us

Translated excerpts from public Kmong reviews, with the original project context.

Read all 16 reviews
Project scoping5/5
I especially appreciated that they identified what we actually needed and set a direction without unnecessary extra costs.
알콩*********** · Original review
Project delivery5/5
It was my first time and I didn’t know where to start. They explained potential issues in advance, which built trust, and delivered on the date they had given me!
BO**** · Original review

Measurement to implementation.

We agree on the work around your goals and current setup.

GTM setup & event implementationConnect clicks, purchases and enquiries to analytics and advertising tools.
ClickPurchaseEnquiryGTMGA4AdsdataLayer

Included work

  • GTM installation, tags, triggers and variables
  • GA4 and advertising conversion tags
  • dataLayer, events and reporting rules
  • Tag Assistant, missing events, duplicates and consent checks
Customer and channel analysisCompare traffic, conversion and repeat purchases by channel and customer group.
Ads · Search · EmailVisitStartComplete

Included work

  • Traffic, purchase and enquiry journeys
  • New and returning customer analysis
  • Channel costs and conversions
Growth priorities and planningPrioritise changes by impact, effort and a clear way to check them.
FirstImpactEffort

Included work

  • Customer, market and channel review
  • Priorities based on impact and effort
  • Owners, timing and validation criteria
Implementation and reviewUpdate pages, CRM, tracking or integrations. Then verify the change.
UpdatePageEventData delivery

Included work

  • Conversion, CRM and measurement improvements
  • Development and tool integrations
  • Validation and follow-up priorities

What happens after the report.

More visits, but no more enquiries? Start with the mobile form.

Illustrative work example.

  1. Find the point of friction

    Review where customers leave and inspect form errors.

  2. Improve the page and tracking

    Improve field guidance and connect the completion event.

  3. Check on the same basis

    Verify the journey and events on comparable sources and devices.

Ready for your team to use.

Implementation and operating materials follow the agreed scope.

  • GTM configuration and dataLayer implementation
  • Events, metrics and reporting rules
  • Customer and channel analysis, dashboards
  • Priorities, owners and validation plan
  • Data checks, test records and operating guide

  1. Agree on the scope

    Work proposal and quote

  2. Analyse and improve

    Analysis and implementation

  3. Validate and hand over

    Validation and next priorities

Working together
  1. Agree on the scope

    Review your questions and available materials, then agree on the access and work required.

  2. Analyse and improve

    Check measurement and data, then carry out the agreed improvements based on the findings.

  3. Validate and hand over

    Check the changes, explain how to operate them, and agree on the next metrics and tasks to review.

We start with the tools you use

  • GA4
  • GTM
  • Google Ads
  • Meta
  • Shopify
  • Klaviyo

Shopify monthly support

Review the data. Improve each month.

Growth and Performance review existing Shopify, GA4 and Search Console data and make small improvements. New tracking or dashboard builds are separate scopes.

Compare monthly packages

We quote after reviewing your store and workload. Media spend, apps and external tools are paid separately.

Data-led improvements

Growth

For a partner who finds and acts on priorities

What you receive each month
One monthly report, work completed and next priorities
  • One focused audit per month, up to 5 URLs
  • Review existing data and propose up to 3 priorities
  • Small improvements and one 30-minute monthly meeting
Task limits and conditions

Monthly total: 6 hours

  • 6 hours total: 3 for execution and QA, covering up to 2 improvements of 90 minutes each or an agreed mix of simple maintenance. Care task allowances are not added on top.
  • Review available data from one existing asset each in Shopify, GA4 and Search Console. The other 3 hours cover analysis, communication, the meeting and reporting.
  • Choose a focus such as product pages, mobile journeys, SEO/AEO or content direction. Ad execution, new tracking setup and long-form content production are separate scopes.
Discuss this plan

Growth + ad management

Performance

For store improvements and advertising together

What you receive each month
One combined ads and store report, one 30-minute meeting
  • Store improvements plus ad campaign management
  • Meta or Google: one channel, account and market
  • Weekly ad checks, up to 5 per month
Task limits and conditions

Monthly total: 10 hours

  • Up to 2 active campaigns and 4 ad groups/sets in total. Up to 4 copy/size variants of supplied creative per month; original creative production is separate.
  • We agree on the managed media budget and campaign scope before starting. Media spend is separate from service fees; work beyond the agreed scope is quoted separately.
  • Your ad account, billing, access and purchase events must be ready. Google covers agreed Search or Shopping campaigns using a healthy existing feed.
  • 6 hours of Growth scope and 4 hours of ad management. Initial setup, checks and changes share the ad hours. Multiple channels/markets, Performance Max, YouTube and daily manual optimisation are outside scope. Growth deliverables are not counted twice.
Discuss this plan

A month of requests and improvements.

  1. Plan

    Agree on requests and priorities within the monthly hours.

  2. Work

    Complete the agreed tasks and check changes and purchase journeys.

  3. Share

    Share the task log and time used. Growth and above also propose next improvements.

Scope, additional fees and contract terms
Time and tasks
One Shopify store and one operating language. Checks, analysis, communication, meetings, execution, QA and reporting share the monthly total. One contact and one task at a time. One adjustment to the monthly plan/report is included within those hours.
Separate scopes
New pages, sections, apps, APIs, integrations, major redesigns, tracking, feeds, CRM/email automation and original creative production are quoted separately. 24-hour emergency cover, unlimited changes and customer service/order handling are excluded.
Additional hours
We notify you at 80% usage and agree on work and fees before exceeding the allowance. Additional rates are provided in your quote and billed in 30-minute increments. No unapproved overage charges. Additional time does not add higher-tier services automatically.
Term and billing
Monthly contracts with payment, cancellation and refund terms agreed before starting. Unused time does not roll over. Three months is a recommended observation period, not a mandatory term. Initial handover checks share the first month’s hours.
Response and QA
Our initial reply target is one Korean business day. Completion timing depends on access, materials, complexity and remaining hours. Reproducible omissions or errors in our work are corrected without deducting plan hours or charging extra.
Reporting
We distinguish observed data, hypotheses and execution results. Sales, ROAS, conversion lifts, search rankings and AI citations are not guaranteed. Existing contracts retain their agreed scope and fees.

Pricing

A quote for the work you need.

Fees follow the agreed scope and timing. Choose a project or ongoing support.

Discuss scope and pricing
Explore pricing
Fee factors & external costs
What shapes the fee
  • Websites and data sources
  • Tags, events and dataLayer implementation
  • Analysis questions, dashboards and review cadence
What to share with us
Share your website, current tools and the questions you want to answer. We identify any account access needed after defining the scope.
External costs
The quote states whether paid analytics tools, dashboards and data connectors are included.
Payment, timing and scope changes
Final quote
Your quote and contract list the work, deliverables, start, delivery and acceptance dates, and materials needed from your team.
Fees and payment
Review the subtotal, VAT treatment, total and due date, then use a payment method listed on your private invoice.
Changes, cancellations and refunds
Confirm whether additional requests are included and how they affect fees. Review the cancellation and refund terms in your final quote and contract before paying.

Quote and payment enquiries: kai@klaps.io

What would you like to understand?

Share your website, current tools and the problem you’re facing. We’ll discuss what to investigate and what to change.

Let’s talk