klaps

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All work

CRM · Customer automation

From first signup to a welcome email.

We connected eligibility checks, coupon creation, customer tags and a welcome email in one workflow.

Beauty brand · Client confidential

  • Shopify Flow
  • Customer data
  • Email

What was needed

New subscribers needed a welcome benefit, while customer status had to prevent the same benefit being issued twice.

What klaps did

  • Defined eligibility using first-subscription status and the existing benefit-issued tag
  • Created a customer-bound coupon through the Admin API
  • Saved the issued-benefit tag and connected the welcome email in Shopify Email/Messaging
  • Checked the workflow and repeat-benefit exclusion in a controlled test

What was built

The implemented Flow connects benefit issuance, customer status and the welcome message. Customer tags make the issued-benefit state available to the operations team.

Controlled execution recorded on 9 September 2026; implementation completed on 10 September 2026. Tools: Shopify Flow and Shopify Email/Messaging.

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