CRM & conversion

A better first visit. A reason to return.

Email and page improvements built around customer journeys. From Klaviyo flows to repeat-purchase campaigns.

When customers don’t take the next step.
  • Customers leave before converting

    We review mobile pages, information, form fields and the path to checkout or enquiry.

  • Everyone gets the same email

    We define segments and sending rules around customer behaviour and purchase history.

  • The relationship ends after an order

    We plan follow-up and retention around your product or service’s buying cycle.

A journey shaped around customer behaviour.

Illustrative customer journey
A journey shaped around customer behaviour.

Landing, product and enquiry pages

The information customers need to act

Welcome and cart emails

Relevant messages for customers who have opted in

Follow-up and retention

Built around order and customer data

Illustrative food-brand messaging from welcome to post-purchase guidance and reorder reminders

Related work

Messages and shopping journeys, implemented.

Subscriber welcome automation and a product-selection experience, with recorded tools and scope.

All case studies

What clients say about working with us

Translated excerpts from public Kmong reviews, with the original project context.

Read all 16 reviews
Beauty · Theme & feature development5/5
They explained the work and what was needed clearly. Communication was always quick and smooth, which made working together very easy.
솔직******* · Original review
Website updates5/5
They carefully considered usability and the small details, helping us finish the work to a high standard.
부들********* · Original review

Start with what you need.

Choose the work your business needs.

Klaviyo email automationEmail flows from the first welcome to post-purchase follow-up.
ActionConsentSendSkip

Included work

  • Data and event integration
  • Email templates and flows
  • Sending rules and consent checks
Segmentation & retentionUseful customer groups based on purchase history, interests and behaviour.
First orderReturningInterests

Included work

  • Segments and operating rules
  • Retention and follow-up campaigns
  • Response and revenue reviews by segment
Landing pages & conversionImprove purchase and enquiry journeys using traffic and behaviour data.
InformationNext step

Included work

  • Mobile UX and form reviews
  • Product, service and CTA content
  • Before-and-after measurement

Customers add to their cart, then leave.

We review delivery information, the buying journey and measurement alongside the email flow.

Illustrative work example.

  1. Find the stopping point

    Review mobile purchase journeys and customer behaviour data.

  2. Improve pages and messages

    Clarify delivery and returns, then set up a cart email with appropriate sending rules.

  3. Plan the next purchase

    Review conversion and email response to refine follow-up and retention work.

What you take away.

Implementation and operating materials follow the agreed scope.

  • Customer segment, message and sending-rule plan
  • Agreed email templates and automated flows
  • Landing, purchase and enquiry page improvements
  • Flow test records and an operating guide
  1. Review the customer journey

    Audience, scope and measurement criteria

  2. Design and implement

    Emails, flows and page changes

  3. Test and operate

    Test records, operating guide and next actions

Working together
  1. Review the customer journey

    Review customer data, existing messages and purchase or enquiry paths.

  2. Design and implement

    Build segments and flows, then improve the agreed pages.

  3. Test and operate

    Test sending conditions and exceptions, then review performance together.

Tools we use where they fit

  • Klaviyo
  • Shopify
  • GA4
  • Microsoft Clarity
  • GTM

Shopify monthly support

Need ongoing store support too?

Care, Growth and Performance cover monthly Shopify support. CRM/email automation builds and separate campaign work are scoped in consultation.

Compare monthly packages

Pricing

A quote for the work you need.

Fees follow the agreed scope and timing. Choose a project or ongoing support.

Explore pricing
Fee factors & external costs
What shapes the fee
  • Customer segments, emails and flows
  • Pages to improve and data connections
  • Campaign, testing and review cadence
What to share with us
Share your website, email or CRM tools and the journeys you want to improve. Customer data and consent status are reviewed before implementation.
External costs
The quote states whether email or CRM subscriptions and sending costs, including Klaviyo, are included.
Payment, timing and scope changes
Final quote
Your quote and contract list the work, deliverables, start, delivery and acceptance dates, and materials needed from your team.
Fees and payment
Review the subtotal, VAT treatment, total and due date, then use a payment method listed on your private invoice.
Changes, cancellations and refunds
Confirm whether additional requests are included and how they affect fees. Review the cancellation and refund terms in your final quote and contract before paying.

Quote and payment enquiries: kai@klaps.io

Tell us what you need to work on.

Share your website, the work you need and preferred timing.

Request a quote