We redesigned the brand message, product navigation and custom-order entry, alongside SEO improvements.
Custom goods brand · Client confidential
Store UX
Shopify
SEO
What was needed
The homepage needed to help customers explore products and choose between a regular purchase and a custom order.
What klaps did
Reordered the homepage around product photography and a clear product message
Created distinct entry points for shopping and custom orders
Built a store interface that connects product benefits with product discovery
Improved store SEO and reviewed total sales against the same period a year earlier
Actual project screens
Before · Previous themeAfter · Redesigned theme
What was built
The store's total sales for June–August 2026 were 39.0% higher than the same period in 2025, following the redesign and SEO work.
+39.0%
Total sales · year over year
June–August 2026 / June–August 2025
2025.06.01–08.31
US$43,322.01
2026.06.01–08.31
US$60,230.11
Shopify Total sales · USD
Screens: original previous-theme preview from 29 September 2026; redesigned public storefront captured on 5 October 2026. Sales: retained authenticated Shopify Total sales report. This compares total sales; it does not isolate the contribution of SEO or measure conversion uplift.
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